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On Tuesday 16 November, in front of an audience of more than 900 guests and supporters, the AFL's newest Club, officially unveiled its name - The Greater Western Sydney Giants.

"Being a Giant is about thinking big, living big and playing big! It's about having the courage, commitment and determination to follow your dreams - sharing a bold ambition and taking risks to become the best that we can be. That is the origins of this club and will be forever part of our culture," said Dale Holmes, Club CEO.

"The Greater Western Sydney Giants will become synonymous with the region, its spirit, determination and aspirations, seizing every opportunity to be a great Club in the future.

"This is a huge moment for the AFL, the Club, the players and the community. Over the last two years we have steadily built the foundations of a strong and vibrant club for the next 20 years.

"The Giants will be an exciting club to follow, creating opportunities and promoting optimism for kids in the region."

The Giants underwent an extensive six month community campaign to determine the name and colours of the Club, involving on-line suggestions, school competitions and newspaper polls. More than 200 schools across the region, submitted over 7,000 suggestions, with the campaign receiving more than 20,000 suggestions from the public.

All the prospective names were assessed against stringent criteria, as well as comprehensive market research, internal and external stakeholder workshops, club workshops and focus groups to test the most popular names.

One of the recurring themes from the focus groups and stakeholder workshops was the collective pride and big aspirations of the region, as well as the progressive and inclusive nature of the people of Greater Western Sydney.

"We realised that if we wanted to capture the hearts and minds of the people of Greater Western Sydney we needed to have a bold and ambitious name - The Greater Western Sydney Giants are synonymous with the aspirations for the Club.

Twenty two of the Giants' new players proudly took to the stage, revealing the Club's two potential playing strips for 2011, and the Club's colours - Orange, Charcoal and White, with NSW Blue to feature in the away jumpers.

Following the unveiling of two different playing strips, the Giants will again ask their supporters to make a choice and select their preferred jumper for the team to run out in 2011, through an online poll at www.gwsgiants.com.au .

The Giants will now embark on their first pre season as they prepare for the NAB Cup in February, and the community will get their first look at the team during their inaugural training session on Thursday 18 November at Blacktown Olympic Park, from 4pm.

GWS Giants Media Contact - Jessica Ries 0414 401 842

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Media Contact :
Ros Pullen - Media & Marketing Officer - Blacktown International Sportspark Sydney - 9839 6595
Karla Wyatt - Promotions Assistant - Blacktown International Sportspark Sydney - 9839 6593

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